Ke piʻi nei nā kūʻai paʻi ma ʻEulopa

Ua hoʻokuʻu hou ka hui noiʻi ʻo CONTEXT i ka hapahā ʻehā o 2022 ʻikepili no nā mea paʻi ʻEulopa i hōʻike i ke kūʻai ʻana i nā mea paʻi ma ʻEulopa ma mua o ka wānana i ka hapaha.

Ua hōʻike ka ʻikepili i ka piʻi ʻana o ke kūʻai ʻana o nā mea paʻi ma ʻEulopa i ka 12.3% o ka makahiki ma ka hapahā ʻehā o 2022, ʻoiai ua hoʻonui ʻia ka loaʻa kālā he 27.8%, i alakaʻi ʻia e nā hoʻolaha no ka papa helu komo a me ka koi ikaika no nā mea paʻi kiʻekiʻe.

Wahi a ka noiʻi CONTEXT, ʻoi aku ka manaʻo nui o ka mākeke paʻi ʻEulopa ma 2022 i nā mea paʻi kiʻekiʻe kiʻekiʻe a me nā mea pāʻoihana waena a kiʻekiʻe i hoʻohālikelike ʻia me 2021, ʻoi aku ka nui o nā mea paʻi laser multi-function kiʻekiʻe.

Ke hana ikaika nei nā mea kūʻai liʻiliʻi a me waena ma ka hopena o 2022, i alakaʻi ʻia e ke kūʻai aku ʻana i nā hiʻohiʻona pāʻoihana, a me ka ulu mau ʻana i ke kahawai e-retailer mai ka pule 40th, e hōʻike ana i ka rebound i ka ʻai.

Ma ka ʻaoʻao ʻē aʻe, ʻo ka mākeke consumables i ka hapahā ʻehā, hāʻule ke kūʻai aku i 18.2% makahiki ma luna o ka makahiki, hāʻule ka loaʻa kālā he 11.4%.ʻO ke kumu nui o ka emi ʻana, ʻo ia nā pahu toner, ʻoi aku ka nui ma mua o 80% o nā mea kūʻai aku, ke emi nei.Ke kaulana nei nā ʻīnika refillable, kahi ʻano e manaʻo ʻia e hoʻomau i ka makahiki 2023 a ma waho aʻe o ka hāʻawi ʻana i nā mea kūʻai aku i kahi koho ʻoi aku ka waiwai.

Ua ʻōlelo ʻo CONTEXT, ua maʻa mau nā kumu hoʻohālike no nā mea hoʻohana, akā no ka mea kūʻai pololei ʻia lākou e nā brand, ʻaʻole lākou i hoʻokomo ʻia i ka ʻikepili hoʻoili.